ABOUT HENG RUI DA
Over 10 Years of
Industry Experience
HENG RUI DA (M) SDN. BHD. provides reliable frozen food manufacturing, wholesale and foodservice supply solutions for businesses across Malaysia.
10+ Years of Industry Experience More than a decade of experience in frozen food manufacturing, wholesale and foodservice supply.
1000+ Business Partners Across Malaysia Supporting restaurants, retailers, supermarkets and foodservice businesses across Malaysia.
Direct Supply & Delivery Stable frozen food supply supported by reliable delivery and professional business support.
WHAT WE DO
Our Business
Supporting foodservice businesses with reliable frozen food solutions.
01
Frozen Food Supply for Foodservice Providing stable frozen food supply solutions for restaurants, hotpot outlets, BBQ restaurants, supermarkets, retailers and business customers.
02
Frozen Food Manufacturing Focused on producing and developing high-quality, safe, consistent and innovative frozen food products.

OUR STORY
Our Story
A Journey of Quality, Innovation and Customer Commitment
Heng Rui Da (M) Sdn. Bhd. was established on 4 September 2013 and specialises in frozen food manufacturing, wholesale and foodservice supply. Over the years, we have remained committed to product quality, stable supply and customer service while continuously expanding our product range and distribution network. We aim to provide reliable and complete frozen food supply solutions for the foodservice industry, retailers and business partners across Malaysia.
OUR DIRECTION
Mission & Vision
Our commitment to building a reliable, professional and sustainable frozen food supply business.
M
Our Mission To provide high-quality frozen food products that meet food quality and safety standards while creating long-term value through continuous innovation, stable supply and professional service.
V
Our Vision To become a trusted frozen food manufacturing and supply brand in Malaysia while continuously building a stable, efficient and sustainable food supply network.
OUR VALUES
Our Core Values
The principles that guide the way we work with our customers, employees and business partners.
01 Integrity Building long-term trust with customers, employees and business partners.
02 Customer Focus Understanding customer needs and providing suitable products and services.
03 Quality Maintaining high standards of food quality, safety and consistency.
04 Teamwork Growing together through communication and collaboration.
05 Innovation Continuously improving products, services and business practices.
06 Excellence Raising standards and striving for better performance.
07 Sustainability Building a stable, responsible and long-term supply system.
08 Care Valuing strong relationships with customers, employees and business partners.
Looking for a Reliable Frozen Food Supplier? Contact our team to learn more about our products, wholesale supply and business cooperation opportunities. Contact Us